Wall Street professionals analyze volume trends and price movements to forecast future stock performance. Recent price fluctuations for shares of Southern Company (NYSE:SO) have got the investing community taking a second look.

Scoping out Technical Indicators for Southern Company (SO)

Hourly moving averages for SO indicate a Strong Sell, while hourly technical indicators suggest a Strong Sell.

In order to predict future price performance of a particular stock, analysts normally look for technical indicators – which employ specific formulas to the stock’s pricing data. One of these technical indicators is the Relative Strength Index (RSI), which currently stands at 18.083 for Southern Company  over the last 14 days – indicating a Oversold. Meanwhile, the price rate of change (ROC) is currently -2.930, indicating a Sell.

The 14-day Commodity Channel Index (CCI) for company is -162.9725, indicating a Sell. The 14-day Average Directional Index (ADX), which measures the strength of a trend, is at 67.281 – indicating a Sell.

The Stochastic (9,6) value for SO is 28.364, signaling that the stock is currently Sell. The Stochastic RSI (14) is currently at 0.000, indicating that stock is Oversold.

Similarly, the Williams %R Value, for this stock stands at -98.684 – suggesting that the shares are Oversold. The Ultimate Oscillator value for this stock is currently 36.513, indicating that it has become Sell.

At the same time, the volatility-measuring Average True Range (ATR) for this stock is 0.2593, suggesting Less Volatility.

Southern Company (SO) Valuation Ratios and Profitability

There are a number of valuation ratios that Wall Street experts take into consideration when assessing a stock, which can be compared to the ratio of the entire industry. The Price to Sales ratio, for example, is 2.16 for Southern Company (NYSE:SO), while the industry Price to Sales ratio is currently 110.11. The Price to Book ratio for this stock is 2.01, compared to the industry Price to Book ratio of 1.96. Meanwhile, the Price to Tangible Book ratio for this stock stands at 2.74, compared to 2.85 for the industry.

Profitability metrics can also be compared, like the Trailing Twelve Month (TTM) Gross Margin for SO, which is 42.03% compared to the industry’s 33.89%. Similarly, this company’s TTM Operating Margin is currently 10.38%, while industry’s as a whole is 19.55%.

Understanding Per Share Data and Efficiency

This publicly-traded company’s Revenue/Share ratio is 22.55, compared to 152.73 for the industry overall. Similarly, this stock’s Cash/Share ratio currently stands at 1.84, while the industry’s as a whole is 15.59.

The industry-wide Asset Turnover is 0.28, while that of Southern Company (NYSE:SO) is currently 0.21. The industry-wide Receivable Turnover is 9.35, with this company’s standing at 12.99.