The price of The Coca-Cola Company (NYSE:KO) over the past year has increased 10.12% while the S&P 500 has increased 18.38%. During the past 20 days, KO has decreased -0.20% while the broad market has increased 2.67%. KO ‘s 20-day moving average currently sits above its 100-day moving average. This is a bullish signal that suggests the stock price might continue to rise. KO’s average trading volume during the past 20 days is lower than the average volume over the past 100 days, which could be an indication that investors are feeling less certain than usual about the direction of KO’s future price movements.

Recent trading patterns in the stock of The Coca-Cola Company (KO) have investors on high alert. Traders use price and volume data to predict performance and time their positions. In the case of KO, the data could have some important implications for future performance. In the most recent quarter, institutional ownership increased by a net of 24.18 million shares, or 0.85%.This is a bullish sign and indicates that institutions are feeling more optimistic about the outlook for KO overall.679 holders increased their positions, 886 decreased their positions, and 293 holders held their positions.

Among institutions that increased their positions, 65 were new positions. Among holders that decreased their positions, 64 sold out of the stock The Coca-Cola Company. Insider ownership during the latest quarter decreased by a net of 338009 shares, indicating that KO’s key executives are feeling more bearish about the stock than they did three months ago. This activity represents a continuation of a theme over the past twelve months. Insider ownership during the last year has decreased by a net of 1.38 million shares. 41.46% of insider trades in the last 12 months were buys, and 58.54% were sells.



The Coca-Cola Company (NYSE:KO) has a 20-day RSI of 48.87%. According to this momentum indicator, a reading between 30 and 70 suggests the stock is not especially cheap or expensive, and not on the brink of a trend reversal. The MACD tells a different story. KO’s 9-day MACD currently sits below the 20-day MACD, indicating that KO’s downside momentum has decreased during the last three weeks. This suggests that the trend might soon reverse. KO’s average trading volatility during the past few weeks is 3.69% higher than the average volatility over the past 100 days. This means that the stock’s daily price swings have been more extreme in recent times compared to the past.

The average investment rating for KO on a scale of 1 to 5 (1 being a strong sell and 5 being a strong buy) is a 3.67 or a Hold. Three months ago, analysts assigned KO a 3.40 rating, which implies that analysts have become more optimistic about the outlook for the stock over the next year.